Yohay Associates Reflects on $10 Million in Sales with Gefen

As the leading technology manufacturers’ rep firm in the Northeast, Yohay Associates has provided sales and marketing assistance for the launches and continued success of countless technology products and brands over the past 40 years. According to Yohay Associates President & CEO Norman Yohay, the company’s success can be attributed to their uncanny ability to spot trends before they become commodities — a skill exemplified by the firm’s nearly $10 million in sales for Gefen.

“We’ve represented Gefen for more than 10 years now, helping distributors, resellers and integrators deliver the latest in cutting-edge video distribution and control for a wide variety of projects,” Yohay said. “As a consistent voice promoting Gefen’s innovative solutions that are often well ahead of the industry, we’ve generated close to $10 million in revenue over the course of the relationship. The brand is always looking forward, as we are, and our customers have come to recognize Gefen as the market leader.”

Yohay credits the success of the partnership to Gefen’s top-tier product lines and his company’s dedication to knowing everything they can about the current marketplace and emerging technologies. The team of four sales reps are experienced, 30-year veterans and have won numerous sales awards for performance. Reading up to 40 industry publications each month, Yohay leverages his background in electrical engineering to envision what customers and the industry will be doing 18-24 months ahead of time, and then works to carry those products immediately.

“Part of our job as manufacturers’ representatives is to know what our customers want before they even know it themselves,” Yohay explained. “Over the last decade Gefen has led the industry with superior 1080p video distribution, and now 4K and IP-based video distribution solutions, and we’ve continued to find immense success along with our clients who demand the best solutions available. We work hard to grow the profile and reputation of the brands we rep, resulting in increased sales and profits, and Gefen has been an excellent brand for us and our customers.”

Based in Great Neck, New York, Yohay Associates serves as the day-to-day point of contact for distributors and resellers from Boston to South Carolina. The firm also represents Panamax/Furman, a sister company to Gefen under the Nortek Security & Control umbrella.

According to Aaron Hernandez, Director of Pro Distribution for Nortek Security & Control, Yohay Associates has been an invaluable partner for Gefen, helping the brand launch and promote several new lines of products and deliver uninterrupted service and support for distributors and resellers.

“As we look to a future where larger and more complex video systems will be increasingly common, Yohay Associates will continue to play a crucial role in our mission to make innovative video solutions accessible to more integrators and end-users,” Hernandez said.

To learn more about how Gefen’s latest AV-over-IP products are leading the industry in networked video solutions, please visit www.gefen.com.

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