Washburn Guitars Appoints Musical Merchandisers as its New Australian Distributor

Extending its global sales and marketing reach in preparation for its 2017 new model debut at Winter NAMM 2017, Washburn Guitars (www.washburn.com) today announced the appointment Musical Merchandisers (www.musicmerch.com.au) to serve as its new Australian distribution partner. Established in 1960, Musical Merchandisers is one of Australia’s most respected and longest running distributors of Musical Instruments and Accessories.

Utilizing Musical Merchandisers’ dealer network permits Washburn to reach more customers in Australia than ever before.

“Musical Merchandisers has the experience, dealer network and programs that will help us to significantly increase sales of Washburn in Australia,” according to Washburn’s International Sales Manager for Asia Matt Golden.  “We are thrilled to have them part of our sales team.”

Adding Washburn, an authentic American original since 1883, to its stable of brands allows Musical Merchandisers to offer its dealers a wider selection of guitars, banjos and mandolins at a wide range of price points.

Musical Merchandisers boasts Australian distribution of over 2,000 products encompassing over 15 brands, catering to the needs of beginners through to professionals.