Specifi Partners with Masimo’s Consumer Audio Brands to Empower Dealers with Expanded Product Offering

BELFAST, NORTHERN IRELAND, April 23, 2024 – Specifi, the leading proposal software and project management platform for AV integrators, today announced a strategic partnership with Masimo’s consumer audio brands that brings a wide range of Masimo’s premium audio products, including renowned brands like Bowers & Wilkins, Classé Audio, Denon, Definitive Technology, Maranta, and Polk Audio directly to the Specifi platform.

The news of the Masimo partnership follows closely on the heels of Snap One joining Specifi just last month. This new collaboration further strengthens Specifi’s commitment to provide U.S. dealers with a comprehensive product offering that also streamlines the proposal creation process.

With the addition of the Masimo portfolio, Specifi now boasts partnerships with three key suppliers in the United States market: Snap One, Pioneer Music Company, and Masimo. Dealers also have access to over 250,000 products on the Specifi database from the world’s biggest CI brands with the ability to easily add their own pricing.

“We are thrilled to partner with Masimo, further expanding our product selection and empowering dealers to deliver exceptional customer experiences,” said Joe Lautner, Specifi Vice President of Strategy. “Masimo represents some of the greatest audio brands in the industry and now it’s easy for Specifi users to quickly place them in their system designs, complete with pricing, imagery, and specifications.”

Specifi empowers AV dealers to save valuable time, present a professional image, and ultimately win more projects. Its feature-rich platform includes:

  • Digital Sales Proposals: Create stunning, interactive proposals that showcase dealers’ expertise and services.
  • Project Management Documentation: Generate accurate cable schedules automatically and network address maps, eliminating manual calculations and errors.
  • Change Orders: Easily manage project changes and keep clients informed.
  • CRM: Streamline customer relationship management and nurture leads effectively.
  • Sales Pipeline: Track your sales pipeline and forecast future revenue.
  • Team management: Tasks, expenses, holidays, timesheets, and more.

For more information about Specifi please reach out to Joe Lautner at Interested integrators can book a demo here.