Specifi Launches New Customer Portal, Empowering Partners Around the World to Build Long-Term Relationships with Customers

BELFAST, NORTHERN IRELAND, May 2, 2024 – Specifi, the leading provider of proposal writing and business management software for AV installers, today announced the launch of its highly anticipated Customer Portal that is now available to all Specifi partners to share with their customers.

This innovative new feature streamlines communication and project management between dealers and their customers. The Specifi Customer Portal provides a secure, user-friendly platform where customers can:

  • View project details and timelines: Customers can easily access project information before, during, and after installation.
  • Book callouts and service requests: Scheduling service calls and requesting additional work is easy with the Book a Service feature that links directly to the installer’s calendar.
  • Make secure online payments: The portal facilitates secure and on-time payments, improving cash flow for installers.
  • View and share documents: Easily share contracts, floor plans, scope of works, and more within the secure portal.

“The Specifi Customer Portal is a game-changer for AV installers in the UK, USA, and across the globe,” said Matthew Booth, Managing Director, and founder, of Specifi. “This innovative tool is designed to bring our installer partners closer to their customers where they can establish a long-term relationship based on ongoing communication during the project installation and beyond. Additionally, installers benefit from the improved operational efficiency, streamlined workflows, and faster payments the Customer Portal facilitates.”

Key benefits for Specifi users include:

  • Strengthened Client Relationships: The portal enhances trust and transparency between dealer and client, providing access to project information at any time.
  • Improved Project Management: All project details are centralized in one secure location, simplifying communication and collaboration.
  • Guaranteed Payments: The secure online payment system ensures timely payments and reduces administrative burdens.
  • Increased Sales Opportunities: The portal facilitates upselling services by allowing clients to easily request additional work.

To learn more about the Specifi Customer Portal and how to register for a free trial, visit or To view a video overview of the Customer Portal, click:

The launch of the new Specifi Customer Portal continues the global momentum for the Custom Installation industry’s first AI-enabled design and business management solution. Last month, Specifi announced a strategic partnership with Masimo’s consumer audio brands that brought Bowers & Wilkins, Classé Audio, Denon, Definitive Technology, Marantz, and Polk Audio brands to the Specifi platform. Prior to this, the company announced partnerships with Snap One, Pioneer Music Company and Storm Audio. Together, installer partners now have access to over 250,000 products on the Specifi database from the world’s biggest CI brands with the ability to easily add their own pricing.