Panamax Appoints SFM to Serve as its Canada Distribution Partner

Strengthening its position as a global provider of robust power management solutions, Panamax from Core Brands today announced the appointment of Montreal-based SFM to serve as a Canada distribution partner for Panamax custom installation and pro solutions. According to Core Brands Vice President of Sales Jeff Costello, SFM is the ideal partner to bring Panamax power products to more resellers, integrators and retailers throughout Canada.

“SFM has a 40-year record of demonstrated market success working with the AV industry’s top brands, including  Furman,” Costello commented. “We are confident that their experienced and expertly trained sales force will help expand the Panamax brand throughout Canada.”

According to Steven Freytag, General Manager of SFM’s custom installation division, “SFM is pleased to be appointed as an authorized distributor for Panamax. We are now able to offer our customers another renowned and iconic brand, alongside Furman and the other leading CI category brands in our portfolio.

“Panamax perfectly complements our current product offering,” Freytag continued, “which includes solutions from Sony, Luxul, and OmniMount — just to name a few. Our valued dealers and integrators can now expect to receive the same level of high-quality support and service with Panamax solutions as they have come to expect from us for all of our brands over the last forty years.”

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Established in 1978, SFM is a leading Canadian distributor of custom installation brands. With their head office in Montreal, SFM has proven itself as an organization dedicated to providing service and support to a large number of consumer electronics retailers and custom installation integrators. SFM’s CI division distributes some of the industry’s top brands, including Atlona, Da-Lite, Furman, IC Realtime, Just Add Power, Kordz, Luxul, Nest, OmniMount, Panamax, Pro Control, RTI, Shure, & Sony as well as quality accessory lines such as Canare, Digiflex, Littlite, and Neutrik. For more information, visit and