Exertis Launches New Specialty Business Unit Focused on Growing Broadcast Channel

Expanding its network of specialty business units to meet the needs of specific markets, Exertis North America today announced the launch of Exertis Broadcast, building on its 2020 acquisition of JB&A Distribution. The new unit joins Exertis ProAV, Exertis Consumer Electronics, Exertis Enterprise and Exertis Mobile Living in offers vendor partners and resellers an unprecedented range of channel focused sales and marketing programs.

“The launch of this new business unit, backed by the scale, commitment and resources of the entire Exertis Group and DCC, comes at a time when video has become the primary communications platform for every type of company or organization,” Exertis Pro AV Managing Director John Dunne said today.

“The new distributed and remote work/learn economy we live in today is turning every company, school, professional and learner into their own individual content producer and broadcaster,” he continued. “This reality is driving the growth of enterprise quality video in North America in ways never before imagined.”

According to Dunne, traditional corporate, as well as network and cable broadcasters, have long understood the importance of the broadcasted image. This understanding now applies to literally everyone who must lead or participate in a video call on any platform. 

“In a remote and hybrid work environment, you’re only as good as the image you broadcast to the other call participants. With an in-person meeting, you only have to look good to a few other people in the same room. On a video call you are competing for the approval of, in some cases, literally hundreds of participants, many of whom are masters of turning video technologies to their advantage.”

Looking beyond remote work, Dunne sees broadcast quality video becoming an increasingly important tool for telemedicine providers and growth marketers who are utilizing professional quality videos in their digital marketing campaigns. “Traditional media news sources are losing their hold on the consumer’s attention. Every company can and should be its own broadcaster, speaking directly through video to audiences they define, curate, and cultivate over time. At the end of the day, a direct line of communication between a company and its market is the most effective way to sell.”

Indeed, according to a report recently published by Markets and Markets, the enterprise video market is expected to grow from $16.4 billion in 2020 to $25.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 9.3% during the forecast period. The major factors driving the enterprise video market include the growing demand for video streaming and the need for connecting remote workforce, an increasing number of internet users, rising smartphone adoption, and increasing operational efficiency among organizations.

Last year’s acquisition of JB&A Distribution by Exertis significantly strengthens the company’s position as North America’s leading specialist distributor — and catapults the company to the forefront of this increasingly important product category.

For more information about Exertis Broadcast, visit www.exertisusa.com/broadcast.