Dirac Appoints Mats Oberg as Chief Sales Officer

Adding to the momentum created by the CES 2020 launch of its award-winning headphone app and the completion of a new $6-million investment round, Swedish sound pioneer Dirac today announced that Agilent veteran Mats Oberg has joined the global leadership team as Chief Sales Officer, reporting to Dirac CEO Mathias Johansson.

“I welcome Mats to Dirac, where I am confident his extensive sales experience across a broad range of industries is going to make an immediate and positive impact,” Johansson said today.  “He brings a wealth of experience from outside the audio industry, having held several senior sales and management positions within Agilent and at smaller, innovative tech companies. His leadership, customer focus, and demonstrated track record of success make him the ideal addition to our global leadership team.”

Oberg comes to Dirac from Waystream AB, a provider of advanced digital infrastructure components and services, where he served as CEO since 2017. Before this he served as Managing Director at Sabre Corporation, a leading technology solutions provider offering a broad range of data-driven business intelligence, mobile, distribution and SaaS solutions. From 2000 to 2016, Oberg was at Agilent Technologies, the global market leader in analytical solutions for the biotech, chemical and pharma-industries, where he served in various managerial roles.

“I am excited to join Dirac at this very important inflection point in the company’s journey,” Oberg said today. “Dirac’s solutions are unlocking the full richness of audio and, in doing so, they are transforming the way consumers experience sound at home, in the car, or on their mobile devices. I look forward to building on what this great group of customer-focused sales professionals has already achieved.”

Dirac’s suite of audio optimization solutions is currently used by leading blue-chip technology companies in the mobile, automotive, headphone and home theater markets such as Xiaomi, OPPO, OnePlus, Rolls-Royce, Bentley, Volvo, RHA, Harman, NAD Electronics, StormAudio, Datasat, Pioneer, and many more.

At CES 2020, the company debuted a breakthrough Dirac headphone technology and app that automatically enhance the performance of any connected headphones to reveal even the most subtle beats, tones, and sounds that are typically lost in standard headphones.

Since its debut, the app was named one of CES’s top new products and was recognized with a “CES 2020 Editors’ Choice Award” by leading tech publication SoundGuys.

For more information on the company, visit www.dirac.com. For hi-res photography, click here.