Core Brands Introduces the ELAN Builder Program to Help Builders Sell More Homes Through Personalization

First ‘Personalization Sells More Homes’ webinars for homebuilders will take place on April 11th and 13th. Registration is open now with the code “ELAN2017.”

Leading home control, audio, and power solutions provider Core Brands today announced the introduction of the ELAN Builder Program to help builders sell more homes. ELAN, the home automation standard for new homes, provides custom, production and MDU builders with a wide range of home automation system solutions that are easily personalized to meet the needs of individual homebuyers.

To support the new program, Core Brands is partnering with renowned new home personalization and sales authority Mike Moore to present a series of ‘Personalization Sells More Homes’ webinars throughout 2017. Registration is open for the first two webinars on April 11 at 2PM EDT and April 13 at 2PM EDT. From first-time homebuyers to buyers of luxury custom homes, homebuyers expect and desire home technology personalization. Mike Moore helps builders understand the dynamic in a way that helps them sell more homes.

“ELAN offers the best home automation standard to help production builders sell more homes, help custom builders to sell more enhancements, and help MDU developers to get higher rents,” emphasized Core Brands Director of Builder Sales Bret Jacob.  “Today’s homeowners demand home technology and entertainment options in their new homes, and they want their technology and entertainment to be easy to use and personalized for their individual lifestyle. The ELAN Builder Program takes the confusion out of offering and delivering standards. We have been innovating home automation technology solutions for three decades, delivering on our ‘Your World Made Simple’ philosophy. We’re now bringing these same benefits to the homebuilder channel through the new ELAN Builder Program.”

The ELAN Builder Program offers builders a complete range of benefits including aggressively priced and powerfully featured base packages, outstanding direct manufacturer support and project oversight, and industry-leading model home and incentive programs.

The program is supported by a national network of trained and certified home technology integrators who know how to work with both builders and homebuyers. It delivers complete solutions that include lighting and climate control, music and speakers, cameras and more. “Builders also benefit directly from working with the dedicated ELAN builder team that is focused solely on the builder’s success,” Jacob emphasized. “From intercom to irrigation, security to shades, lighting to door locks, music to cameras, ELAN really is the only app a builder needs to create a complete home automation and entertainment system.”

Mike Moore has been speaking, training and coaching professionally since 1992.  His keynotes, presentations, courses, workshops, seminars, breakout and coaching sessions now comprise his MOORE LEADERSHIP & PEAK PERFORMANCE SERIES, where he teaches leaders and managers how to coach and instill a performance culture where people are constantly learning, growing and improving. Mike Moore’s appearance at the 2016 International Builder Show was the top-rated single speaker session at the show.  In fact, it was the second highest rated session of the 120 sessions at the show.

“I am thrilled to partner with Core Brands to help builders make smart home options an integral part of their sales presentation,” Moore said. “Their commitment to make every home a smart home is made possible by their award-winning ELAN home automation platform that can be personalized for every home being built today, from the smallest cottage to the largest mansion.”

Builders who want to learn more about the new ELAN Builder Program or to arrange for a Mike Moore ‘Personalization Sells More Homes’ webinar can contact Bret Jacob by email at or by phone at (800) 472-5555.

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