ATEN ANZ Recruits New Distributor to Drive AV Growth


ATEN Australia and New Zealand, one of the well-established vendors in the AV/IT market, are pleased to announce their new partnership with Exertis ProAV Australia. The leading KVM manufacturer has signed a distribution contract with Exertis ProAV Australia with the strategic aim to expand its AV market share in Australia and New Zealand.

Exertis ProAV Australia is owned by Stampede and parent company DCC Technology, which is one of Europe’s largest and fastest growing value-added AV distributors. Exertis ProAV Australia will distribute ATEN’s broad range of AV products, including their advanced Video Distribution, Collaboration Technology, and Control Systems.

“This partnership with Exertis ProAV Australia is one of the key steps in our expanding strategy in the Australia and New Zealand AV market”, says Wesley Wong, Director of ATEN Australia and New Zealand.

“Exertis ProAV Australia is a new name in the local market but we believe with the strong global network and support, they will make our professional AV solutions more accessible to new clients in different vertical markets including retail, commercial spaces, healthcare and education.”

Commenting on the appointment, Exertis ProAV Australia President & CEO Kevin Kelly noted that, “For more than 40 years ATEN has stood at the intersection of where AV and IT meet and provide customers across a broad range of markets with solutions that help customers to make better connections.  The addition of ATEN to our portfolio of best-in-class brands provides our resellers with an opportunity to offer their customers a complete range of integrated connectivity and management solutions that deliver world-class performance and reliability.”

Exertis ProAV Australia General Manager Nick Cocks said that, “ATEN offers innovative connectivity, professional AV and green energy solutions for consumers, small/home offices (SOHO), small to medium sized businesses (SMB) and enterprise customers.  Our team looks forward to helping ATEN achieve all of their long-term business development goals across all of the verticals they serve.