AdMobilize Delivers Voice Recognition Capabilities to the Global Digital Signage Industry at DSE 2018

Demonstrating the strength and range of its IP portfolio, AdMobilize, the industry leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today announced the introduction of its MATRIX Voice dev board to the entire digital signage industry at DSE 2018 in Booth #2369 at the Las Vegas Convention Center. 

“Put simply, the company that introduced AI-powered audience analytics to the digital signage industry is now bringing voice recognition functionality to both manufacturers and systems integrators, alike, through its MATRIX product line,” AdMobilize co-founder and CEO Rodolfo Saccoman said today. “We believe that voice engagement technologies will make digital signage a more compelling and sticky communications solution for an even broader range of vertical markets.  The combination of audience analytics and voice recognition functionality truly represents the next chapter in this constantly evolving industry — and AdMobilize is at the forefront of making this chapter a reality.”

Available for only $55.00, MATRIX Voice will integrate with any voice recognition service (Amazon Alexa, Google Assistant or any other third-party service) at any time.  “MATRIX Voice puts the power of flexibility directly in the hands of the manufacturer and systems integrator, freeing them from being confined to any one of the currently available voice services. This enables plug-and-play custom voice solutions to go mainstream,” Saccoman emphasized.

Equally important, according to Saccoman, is the complete security that MATRIX Voice provides. For retailers who do not want Amazon listening to, recording and storing all store information on its cloud, MATRIX Voice is the ideal solution as it provides the capability to process voice recognition at the edge and not strictly in the cloud.

MATRIX Voice can be run on a Raspberry Pi or standalone, thanks to an optional module (ESP32) that equips it with a micro-controller as well as Wi-Fi and Bluetooth connectivity.  MATRIX Voice has an 8 microphone array, a 3.5mm audio output jack, 2 speaker outputs, a 3A audio amplifier, 24 expansion GPIO ports, 64MB of RAM, 64MB of Flash, and the second tier Spartan 6 FPGA that allows manufacturers and integrators to customize the functions of the GPIO pins as well as implement one’s own audio and voice algorithms.

From a software perspective, the company has created 3 library layers to program the MATRIX Voice.  The first layer, HAL, allows integrators to program it in C++, providing the closest access to the hardware.  The second layer, MATRIX Core, contains protocol buffers and ZeroMQ that enable designers to program the MATRIX Voice in over 40 languages for complete interoperability with any pre-existing code base.  Finally, the third and highest layer, MOS (MATRIX Open System), empowers users to easily and quickly program the MATRIX Voice in JavaScript with as little as 1 line of code as well as take advantage of the company’s remade infrastructure which includes dashboard, remote deployment through its CLI tool, simple communication between devices (crosstalk), and much more.

“Let’s say you have 50 digital screen directories already installed within a mall,” Saccoman explained. “With MATRIX Voice you can now place it within the top or bottom of the directory (depending on space and optimal audio clarity for the microphones) and then use a 3rd party voice recognition service to create custom ‘wake’ words and responses to enable the shopper to ask, ‘Directory, where is Macy’s?’ and have the directory respond with the route to Macy’s from the shoppers location.  All sorts of voice activated cues and information can now be programmed into a digital signage network, opening up the door to a whole new series of applications.”

AdMobilize continues to bridge the gap between the digital revolution and disruptive computer vision analytics, ultimately infusing machine learning into formerly ‘unintelligent’ displays. Saccoman concludes that the era of “touchless technologies” will power the renaissance of the digital signage industry.

The company’s plug-and-play Audience, Crowd, and Vehicle Analytics solutions convert digital signage solutions and physical-world installations into sophisticated audience intelligence devices and environments capable of capturing metrics such as dwell time, viewer age, gender, and emotion; people count, and much more. Its growing portfolio of global partners reflects the new reality that every vertical market can benefit from computer-vision enabled digital signage displays.

To schedule an AdMobilize demo at DSE 2018 and to meet with the AdMobilize team, email Dan Griffin at For hi-res photography, click here.